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Jennifer Chandler-Saunders buys Doc McStuffins toys because the Walt Disney Co. appearance teaches her 2-year-old babe to affliction for others.

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Jennifer Chandler-Saunders buys Doc McStuffins toys because the Walt Disney Co. appearance teaches her 2-year-old babe to affliction for others.

�My babe fell in adulation with Doc appropriate away,� said Chandler-Saunders, who nabbed a $35 Doc McStuffins medical kit afterwards the toy topped her daughter�s Christmas account this year.

Dottie �Doc� McStuffins, a 6-year-old ambitious physician who treats her toys with advice from her dragon and snowman friends, is in aerial address this season.

The baby is already aerial off abundance shelves, according to retailers, which advertise about $10?b illion account of toys in the fourth division or about bisected the anniversary total, according to the analysis accumulation NPD.

Based on Doc McStuffins, a Disney Junior activated show, the dolls are allusive with toys aggressive by the Dora the Explorer character, continued the acknowledged queen of the toddler set.

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For parents such as Chandler-Saunders, Doc�s bark blush enhances the appeal.

�I�m Caucasian, and the baby is black, so it�s affectionate of air-conditioned kids can attending up to someone� of addition race, said the 35-year-old mother of two, who runs an allowance bureau in Jetersville, Va.

Doc McStuffins� accelerated ascendance back its admission aftermost year is article of a abandonment for an industry that has a addiction to reboot old brands. Exhibit A: Teenage Mutant Ninja Turtles, which fabricated their admission in the 1980s and were active aftermost year as a band of toys and a Nickelodeon series, are a top aces for boys this year, according to hot-toy lists.

Another accustomed acquaintance is Big Hugs Elmo from Hasbro � the latest apotheosis of the down-covered Sesame Street appearance that industry analysts adumbrate will additionally be a top agent during the holidays.

Last year, McStuffins� acceptance took some retailers by surprise, abrogation them with bereft inventory, said Jim Silver, editor-in-chief of the toy-review website Time To Play.

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The curtailment prompted moms to hit websites such as eBay, area they paid bifold the toy�s $10 retail price, he said.

This year, retailers are prepared. Disney�s top four U.S. retail accounts � Kmart, Target, Toys R Us and Walmart � accept on boilerplate quadrupled the shelf amplitude accustomed to McStuffins from 2012, said J.D. Edwards, chief carnality admiral of licensing for Disney Consumer Products.

When Disney admiral were pitched Doc McStuffins in 2008, they accustomed the appearance bound because it alien the abstraction of adorning to children�s television.

�It was about like one of those �Duh, why didn�t we anticipate of this before?� moments,� said Nancy Kanter, controlling carnality admiral of aboriginal programming and accepted administrator of Disney Junior Worldwide.

The aggregation fabricated one key switch: alteration the family�s chase from white to black.

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�It�s important to us that the cast and the agreeable represent the apple as kids alive it and see it, and that is a apple that�s actual diverse,� Kanter said � �just the angle that, for some kids, this will attending absolutely like their families and, for others, it will attending like what they see in their neighborhoods.�

This year, Disney added a ambit of accessories, including clothes, bedding and alike Doc McStuffins Band-Aids from Johnson & Johnson. The aggregation is additionally absolution toys aimed at boys � including a dejected rather than blush analysis kit because the show�s admirers are about analogously breach amid boys and girls.

The brand�s advance pushed sales of Disney Junior articles to $1.8?billion in the budgetary year that concluded Sept. 28.

For now, Doc�s chase and her TV family�s changeabout of gender roles � Mom is a doctor; Dad stays home � has able address for some parents, said Laurie Schacht, CEO of The Toy Book, a barter publication.

�Whether we�re talking about blush or women, anybody has appear a continued way,� she said, �and it�s nice to see that in our kids.�

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Doc McStuffins is apparent as a role model.

She �teaches amenities and how to be admiring and how to be nice against others,� Chandler-Saunders said. �That�s adamantine to teach.�

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