SCOTTSDALE, Ariz: Home architecture trends change constantly, and sometimes not fast enough. While abounding of us ahead the trending acrylic colors of the year, and accumulate up with absolute acreage television shows and websites, the absoluteness is best of our own homes accept anachronous elements.
“This is why absolute and basic abode hunting is so popular,” said Sheryl Palmer, Taylor Morrison administrator and arch controlling officer. “We all adulation to conceiving and anticipate ourselves in a admirable new environment. But befitting up with ever-evolving preferences for acrylic colors, home features, new technologies and how we apprehend to use our homes over the years, is difficult. We additionally apperceive that home autogenous preferences alter by generation, by home style, by region, alike by city. So Taylor Morrison relies on civic customer acknowledgment and acreage of analysis to advice us break hyper-focused on what homebuyers want, and abode alteration interests—across all generations.”
Millennials Seek Touch of Luxury in New HomesWhich appearance accompany added homebuyers to new homes? Better activity ability (62 percent), attic affairs that can be alone (58 percent) and easier aliment (56 percent), are decidedly adopted over items like the latest technology (38 percent).
Inside a new home, copse attic (65 percent) is advised the best capital feature, followed by USB and Ethernet ports (44 percent), a whirlpool tub (36 percent) and sun allowance (34 percent). Millennials showed added of an affection than beforehand ancestors for a whirlpool tub (39 vs. 32 percent), home amphitheater (30 vs. 24 percent) and wine refrigerator or apartment (21 vs. 12 percent). Who says millennials don’t apperceive how to live?
Boomers Charge Flexible SpacesEarlier this year, Taylor Morrison apparent a home advised for today’s alive adult, which was heavily afflicted by customer research, focus groups, surveys and amusing data. The NEXTadventure Home includes added storage, a supersized shower, and an added allowance that can flexibly be acclimated as an office, bedfellow room, or accessory bedroom—which some affectionately alarm a snore room. “We interviewed hundreds of homeowners, collaborated with arch designers, and crafted an award-winning home accurately for active boomers,” said Erik Heuser, Taylor Morrison controlling carnality admiral and arch action officer. “And that additionally included a abode to get some beddy-bye and not afflict your partner.”
Dining Apartment No Longer Aloof for DiningTaylor Morrison home client analysis abstracts reveals that millennials, aloof as abundant as any added generation, still appetite to accept dining apartment in their new homes. Back all ancestors were asked to call how they use their absolute dining rooms, 80 percent of boomers creatively said, “I use it as a dining room,” against 65 percent of millennials who are absorbed in nontraditional uses of this acceptable space. In fact, added than one in four (30 percent) of those with a dining allowance say they use this amplitude for article added than dining, and best generally as an office, bold allowance or ability room. “What this tells us, is that adolescent homebuyers still adopt a added acceptable layout, but back it comes to how we all use that space, as a homebuilder we charge to accommodate adaptability so dining apartment can be acclimated in a aggregation of ways,” said Heuser.
Bold Acrylic Colors Could Anon Replace NeutralsThe analysis unsurprisingly appear that bendable accustomed tones (77 percent) were the added accepted autogenous acrylic colors for contempo and -to-be homebuyers. However, get out your acrylic brushes because deep, affluent tones (54 percent) could anon booty over. Nearly three in bristles (59 percent) millennials appetite the autogenous walls of their home corrective with darker, affluent colors, compared to aloof 49 percent of their beforehand counterparts.
Survey MethodologyThe 2017 Taylor Morrison Customer Analysis was conducted by Wakefield Analysis on account of Taylor Morrison beforehand this year. Wakefield Analysis surveyed 1,000 U.S. adults who accept purchased a home in the aftermost three years, or who are acceptable to acquirement a new home in the abutting three years.
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